YOGWE
Yogwe Website
2022 - 12 Months
Industry: SaaS | Health
Figma | Bubble | Notion | Lottiee | AE
My Role: Web Design | Visual Design | UI/UX | Development | Co-founder
GENERAL INFO
About Yogwe
Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.
Health is an ecosystem
Yogwe is inspired by the poetic definition of Ayurveda as knowledge longevity.
Our mission is to inspire you to create healthy self care rituals to promote general well-being.
Our products are customised to the elements, to balance the individual, the season and the climate, and are meant for ritual daily use.
PROJECT OVERVIEW
Challenges
Establishing a Distinctive Brand Identity in a Competitive Market: Crafting a unique and memorable brand identity that stands out in a highly competitive market presents a significant challenge.
Simplifying Abstract Concepts of Ayurveda for Clarity: Conveying complex and abstract Ayurvedic concepts in a simple, easy-to-understand manner poses a considerable challenge, especially given the depth of this ancient knowledge.
Developing an Engaging Dosha Quiz for Personalized Insights: Creating an interactive Dosha quiz that accurately determines a user's Ayurvedic body type while keeping it engaging and user-friendly is a notable challenge in providing value to the audience.
Finding the voice
Derived from the word 'Yog,' which signifies 'Union,' it encapsulates the very essence of Ayurveda. The branding journey began with a profound desire to create a logo that would authentically represent the soul of Ayurveda.
Ancient Inspiration, Modern Expression: Drawing inspiration from various forms of ancient Indian calligraphy, we embarked on a quest to infuse Yogwe's visual identity with timeless wisdom. The logo design process was a careful fusion of tradition and modernity.
Flowing Organically, Reflecting Nature: Our ultimate aim was to craft a logo that not only flowed gracefully but also resonated with the organic essence of Ayurveda. Each curve and line in the design was purposefully chosen to embody the harmony and natural balance that Ayurveda represents.
BRANDING
A Focus on Simplicity
Inspiration was drawn from different ancient Indian calligraphy. The Logo should have a flow and need to be organic in nature.
COLOUR & TYPE
A Modern Palette Inspired by Ancient Wisdom
At Yogwe, we set out to blend the timeless wisdom of Ayurveda with a contemporary twist, making it accessible to today's savvy individuals. Inspired by ancient texts and the natural colours of Ayurvedic herbs and medicines, we carefully curated our colour palettes and tones.
Every shade we chose reflects the essence of Ayurveda—bringing balance, harmony, and vitality to our brand.
ILLUSTRATIONS
Illustrations that vibrate with your energy
At Yogwe, we draw inspiration from Ayurveda's 5 Elements and turn them into friendly characters. Translating this ancient knowledge into a modern context, we've personified these elements, infusing them with personality and purpose. These elemental characters serve as trusted guides, accompanying users on their transformative journey through the Dosha Quiz experience. Each chapter of the quiz is brought to life with meticulously crafted small-spot illustrations.
