A Focus on Simplicity
Inspiration was drawn from different ancient Indian calligraphy. The Logo should have a flow and need to be organic in nature.
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Yogwe
Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.
Health is an ecosystem
Yogwe is inspired by the poetic definition of Ayurveda as knowledge longevity.
Our mission is to inspire you to create healthy self care rituals to promote general well-being.
Our products are customised to the elements, to balance the individual, the season and the climate, and are meant for ritual daily use.
Challenges
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Creating a strong and recognisable brand Identity in a Competitive Market
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Communicating abstract concepts on Ayurveda in a simple, easy-to-understand manner.
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Create an Engaging Dosha quiz to understand the User's Body type in Ayurveda
Tools Used
Figma
Principle
Bubble (No-code)
Notion
Lottiee
After Effects
Finding the voice
The name Yogwe comes from the word 'Yog' - Which means 'Union'
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Yogwe is a Journey
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Finding treasures of transformation
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A way of life
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Joining a collective
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AND SO MUCH MORE
Yogwe is a Vibration that ignite self discovery
Thank you
Paving the way for customization
Instead of Product Choice screen which directly asks the user to pick a product, We designed a simple questionnaire which will help our user find the most suitable product for his use case.
Live site coming soon
Tools Used
Illustrations that vibrates with your energy
Fire
Water
Earth
Wind
