A Focus on Simplicity

Inspiration was drawn from different ancient Indian calligraphy. The Logo should have a flow and need to be organic in nature.

Yogwe

Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.

View live site -Coming soon

Visual Design | UI/UX | Development | Strategy

Health is an ecosystem

Yogwe is inspired by the poetic definition of Ayurveda as knowledge longevity.
Our mission is to inspire you to create healthy self care rituals to promote general well-being.

Our products are customised to the elements, to balance the individual, the season and the climate, and are meant for ritual daily use.

Challenges

Creating a strong and recognisable brand Identity in a Competitive Market
Communicating abstract concepts on Ayurveda in a simple, easy-to-understand manner.
Create an Engaging Dosha quiz to understand the User's Body type in Ayurveda

Tools Used

Figma
Principle
Bubble (No-code)
Notion
Lottiee
After Effects

Finding the voice

The name Yogwe comes from the word 'Yog' - Which means 'Union'

Yogwe is a Journey
Finding treasures of transformation
A way of life
Joining a collective
AND SO MUCH MORE

Yogwe is a Vibration that ignite self discovery

Thank you

Paving the way for customization

Instead of Product Choice screen which directly asks the user to pick a product, We designed a simple questionnaire which will help our user find the most suitable product for his use case.

Live site coming soon