Yogwe
Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.
ROLE
YEAR
TOOLS
Visual Design | UI/UX | Development | Strategy
2022
Figma, Illustrator, After effects, Notion, Bubble.io
Yogwe is a Vibration that ignite self discovery
Creating a strong and recognisable brand Identity and how to communicating abstract concepts on Ayurveda in a simple, easy-to-understand manner. We also wanted to create an engaging Dosha quiz to understand the User's Body type in Ayurveda.
PROBLEM
The Goal with Yogwe was to create a lifestyle tech brand, which is unique in it’s space and making Ayurveda wisdom accessible and easy to understand. Yogwe needs to be unique, simple to understand and easy to consume knowledge.
SOLUTION
A Focus on Simplicity
Inspiration was drawn from different ancient Indian calligraphy. The Logo should have a flow and need to be organic in nature.
Finding the voice of YogWe
The name Yogwe comes from the word 'Yog' - Which means 'Union'
- Yogwe is a Journey
- Finding treasures of transformation
- A way of life
- Joining a collective
- AND SO MUCH MORE
