Yogwe
Yogwe website
2020
Visual Design | UI/UX | Development | Strategy
Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.
OBJECTIVE
TOOLS
Distinctive Brand Identity: Standing out in a fierce market, we had to create an instantly recognizable brand image that captured the essence of Ayurveda.
Simplifying Abstract Concepts: Ayurveda's deep wisdom needed translating into relatable, modern language and visuals.
Engaging Dosha Quiz: Crafting an accurate and engaging quiz to help users understand their unique Ayurvedic constitution.
Figma | Principle | Bubble (No-code) | Notion | Lottiee | After Effects
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Finding the voice
The name Yogwe comes from the word 'Yog' - Which means 'Union'
Yogwe is a Journey
Finding treasures of transformation
A way of life
Joining a collective
AND SO MUCH MORE
Yogwe is a Vibration that ignite self discovery
Inspiration was drawn from different ancient Indian calligraphy. The Logo should have a flow and need to be organic in nature.
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Yogwe website
Visual Design | UI/UX | Development | Strategy
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