Yogwe
2022
Visual Design | UI/UX | Development | Strategy
Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.
OBJECTIVE
TOOLS
Yogwe is inspired by the poetic definition of Ayurveda as knowledge longevity.
Our mission is to inspire you to create healthy self care rituals to promote general well-being.
Our products are customised to the elements, to balance the individual, the season and the climate, and are meant for ritual daily use.
Creating a strong and recognisable brand Identity and how to communicating abstract concepts on Ayurveda in a simple, easy-to-understand manner. We also wanted to create an engaging Dosha quiz to understand the User's Body type in Ayurveda.