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Yogwe

Yogwe website

2020

Visual Design | UI/UX | Development | Strategy

Yogwe is a lifestyle tech brand, that presents Ayurvedic wisdom in a relatable way, so that it can serve the sophisticated needs of today's people.

OBJECTIVE

TOOLS

Distinctive Brand Identity: Standing out in a fierce market, we had to create an instantly recognizable brand image that captured the essence of Ayurveda.

Simplifying Abstract Concepts: Ayurveda's deep wisdom needed translating into relatable, modern language and visuals.

Engaging Dosha Quiz: Crafting an accurate and engaging quiz to help users understand their unique Ayurvedic constitution.

Figma | Principle | Bubble (No-code) | Notion | Lottiee | After Effects

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